About Morghak

Five decades of experience. One integrated chain for consistent quality.

Morghak combines specialized experience, production infrastructure and technical support to manage the supply of layer chicks and related products as one connected chain — from genetics and flock health to hatchery, quality control and delivery.

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50+ yearsContinuous operating experience

≈50%Reported share of commercial layer-chick supply

Hy-LineFocus on genetics and flock health

Morghak / Poultry IndustryExperience, infrastructure, quality

Morghak Strategic Document

From Today’s Experience to the 2027 Horizon

A clear summary of the company’s vision, strategic direction, progress to date and future priorities.

First edition · Winter 1404

01Horizon 2027

Vision

By the 2027 horizon, Morghak defines itself as a leading company and market leader in value creation, production sustainability and self-reliance through completion of the value chain. The vision also emphasizes stronger customer loyalty to the brand and products, expanded export sales and greater foreign-currency earnings.

02Roadmap

Strategy & Direction

Morghak’s strategic direction is built on understanding both internal capabilities and the business environment. The document uses strengths and weaknesses analysis, PESTEL, SWOT and Porter’s Five Forces, then calls for converting those findings into objectives and execution indicators through the BSC level.

03Progress

Performance & Progress to Date

After more than half a century of activity and service in the layer industry, Morghak has developed on the strength of specialist experience and technical and organizational maturity. The strategic document describes Morghak as one of the oldest and most established companies in this sector in Iran and West Asia, with a role in the production, sale and export of breeding eggs, day-old chicks and layer pullets.

04Future Priorities

Programs & the Path Ahead

Priorities include completing the value chain, sustainable production, preserving and developing Hy-Line genetic resources, expanding exports, improving customer experience, strengthening commercial partners and suppliers, and developing specialist training. Attracting and retaining specialist human capital, R&D, creativity, innovation and movement toward a knowledge-based economy are also part of the future path.

05Decision Framework

Values & Commitments

Morghak does not limit value creation to production and profitability. Stakeholder orientation, transparency and legal compliance, human dignity, occupational safety and health, social responsibility, environmental protection and efficient resource use—alongside Iranian-Islamic culture—form the value framework for company decisions and activities.

Morghak Strategic Document

Key Company Strategy

In the Name of God

Dear colleagues and respected employees of Morghak Company,

Valued customers and dear suppliers,

Respected shareholders and fellow citizens,

Today, after more than half a century of activity and service to the country in the layer industry, we stand on a strong foundation of professional, specialist, technical and organizational maturity. We look with enthusiasm toward broad future horizons, with our hearts set on a brighter destination and higher peaks.

Each of us, beyond the individual, is part of a collective identity called Iran. The determination to pursue the best is therefore a reason and a motivation for Morghak, too, to be among the best.

As I travel this path alongside you today, I thank every one of you for your wholehearted support. Every decision we make, every stage of our professional lives, every step we take and every day of our work should contribute to the realization of that brighter future. This document is therefore presented as a roadmap for Morghak’s journey toward a more successful future, and everyone is asked to keep its content as a constant guide in professional activity.

With respect

Human Resources and Planning Unit, Morghak Company

Operating Infrastructure